THE IMPACT OF DIGITAL CIRCULAR MARKETING AND CUSTOMER SUSTAINABILITY ENGAGEMENT ON SUSTAINABLE VALUE CREATION AND BRAND SUSTAINABILITY REPUTATION IN SMES: THE MODERATING ROLE OF TECHNOLOGICAL READINESS

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Dr. Abid Saeed Kashif Akbar
DOI: 10.5281/zenodo.18467415
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Digital Marketing and Social Media Sustainable Supply Chain Management

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
31 January 2026