MARKETING VA BIZNES JARAYONLARI RIVOJLANISHIDA MIJOZLARNI SEGMENTLARGA AJRATISH

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Bekturdiyev Abbos, Karimboyev Dilshod, Worldly Knowledge Publishing Centre
DOI: 10.5281/zenodo.18472776
Cited by: 0

Abstract

Mazkur maqolada iqtisodiyot sharoitida bizneslarning o‘sishi va raqobatbardoshligini oshirishda marketingning tutgan o‘rni hamda mijozlarni segmentlarga ajratish strategiyasining ahamiyati tahlil qilinadi. Kichik biznes uchun bozorni chuqur o‘rganish, maqsadli segmentlarni aniqlash, xaridor ehtiyojlarini kategoriyalash marketing samaradorligini oshiruvchi asosiy omil sifatida ko‘rsatilgan. Ushbu yondashuvning amaliy ahamiyati xalqaro ilmiy tadqiqotlar va O‘zbekistonning amaldagi kichik biznes tajribasi asosida bayon etiladi.

Fields of Study & Subjects

Marketing and Advertising Strategies Customer churn and segmentation Consumer Market Behavior and Pricing

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
3 February 2026
Document type
Dataset