The Influence of Wardah's Soft Selling Campaign on Customer Loyalty through Brand Equity among Generation Z Consumers in Tanjungpinang City

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Rachel Immanuela Simanjuntak, Kiki Wulandari, Fradya Randa
DOI: 10.5281/zenodo.18477387
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
4 February 2026