Hybrid Ism and Smart Methods for Selection of Shipping Expedition

Shipping services play a crucial role in ensuring smooth operational processes and cost efficiency. This is particularly relevant for one of the manufacturing companies in Riau, a company engaged in the production of precast concrete using a make-to-order system. However, the selection of shipping services has so far been based solely on the experience of the purchasing department, without the application of clear criteria or prioritization systems. This has led to delays in material delivery, resulting in increased operational costs and failure to meet production targets. This study aims to provide the company with a method and relevant information for selecting an efficient and timely shipping service. This research will be using hybrid methods with Interpretive Structural Modeling (ISM) and the Simple Multi Attribute Rating Technique (SMART). Through the ISM method, four key influential criteria were identified: cost, availability of delivery units (trucks), timeliness, and delivery coverage area. These criteria were then used in the SMART method to assess 11 shipping service providers. The analysis shows that the most recommended shipping service is Lancar Jaya, with a score of 97.09, while the least recommended is Cakra, with a score of 40.15. These findings are expected to serve as a reference for one of the manufacturing companies in Riau in determining effective shipping service providers.