MAIN DIRECTIONS OF ECONOMIC AND SOCIAL EFFICIENCY IN SERVICE ENTERPRISES

This article examines the key directions for improving the economic and social efficiency of service sectorenterprises in the context of modern economic transformation. Particular attention is paid to the interrelationshipbetween the economic performance of enterprises and the social aspects of their activities, including service quality,customer satisfaction, human capital development, and corporate social responsibility. The study analyzes the mainfactors influencing labor productivity growth, cost optimization, and the enhancement of competitiveness in service sectorenterprises.