A Comparative Study on the Preference of Physical Gold vs. Digital Gold Among Young Indian Investors

Abstract Gold has always played a vital role in the Indian investment system because of its economic stability and cultural importance. Traditionally, investors preferred physical gold in the form of jewellery, coins, and bars. However, rapid digitalisation and the growth of fintech platforms have introduced digital gold as a new investment alternative, particularly among young investors. This study attempts to analyse and compare the preference for physical gold and digital gold among young Indian investors. It focuses on factors such as awareness, trust, risk perception, convenience, liquidity, and cultural influence. Primary data were collected from 113 respondents using a structured questionnaire, while secondary data were obtained from published journals, reports, and online sources. Statistical tools such as percentage analysis, t-test, and ANOVA were applied for analysis. The study finds that although physical gold remains dominant due to emotional and traditional value, digital gold is increasingly preferred because of ease of access, low investment size, and technological convenience. The research highlights a gradual shift in investment behaviour among young investors towards digital gold, provided trust and awareness improve.