The Implementation of Green Recruitment and Selection in Increasing the Competitive Advantage of Jatiluwih Tourism Village

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Authors: I Made Darma Oka, Nyoman Nugraha Surya Darma, Putu Widya Darmayanti
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Abstract

This article examines the implementation of green recruitment & selection (GRS) in increasing the competitive ad-vantage of the Jatiluwih tourism village, Tabanan, Bali, Indonesia. The data used in discussing this article are qualitative and quantitative data through observation, interviews, and literature study. Informants are determined by snowball sampling tech-nique. Informants who were interviewed were 9 people involving 30 respondents. Respondents were selected by random sam-pling of employees working in tourism villages. Data analysis used a combination of qualitative and quantitative descriptive. The results of the study show that green recruitment & selection (GRS) in increasing the competitive advantage of the Jatiluwih tour-ism village has been going very well. This is evidenced by the results of community opinion data processing which states that GRS in increasing the competitive advantage of the Jatiluwih tourism village is at an average score of 4.30 (very good). This shows that the green recruitment & selection that has been implemented by the management can maintain a sustainable tourism village so that it continues to exist. For this reason, the management is expected to continue to carry out green recruitment and selection on an ongoing basis so that the tourism village still has a competitive advantage in the future.

Fields of Study & Subjects

Employer Branding and e-HRM Community-based Tourism Development and Sustainability Environmental Sustainability in Business

Publication details

Journal / source
International Journal of Social Science and Human Research
Publication date
4 February 2026
Language
ANG