Evidence-Based Source Market Strategy for National Tourism Organisations : A Business Intelligence Framework for Dynamic Segmentation, Product Pivoting and Marketing ROI

Zenodo (CERN European Organization for Nuclear Research) 2026 Preprint Open access

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Authors: Sisa Neil Ntshona
DOI: 10.5281/zenodo.18493446
Cited by: 0

Abstract

Also available at https://ssrn.com/abstract=6181418

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
5 February 2026
Language
EN
Document type
Preprint