THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS' BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES

This study aimed at identifying the moderating effect of Voluntariness of use and Technology Awareness on students’ behavioral intention to use AI technologies. The sample, consisting of 282 university students from Saudi university and where selected through convenience sampling, after which, data was gathered from them. Data was analyzed using Partial Least Squares-Structural Equation Modeling to test the formulated hypotheses. Based on the obtained results, efforts, social influence had significant effects on behavioral intention of students towards AI technology but this significance was not found for performance expectancy. Also, technology awareness and voluntariness of use had no moderating effect between the variables and behavioral intention towards AI technology. The study has several practical and theoretical implications, the top of which is the extension of technology theoretical models and the enhancement of AI practices among the learning process of students.