Customer Satisfaction with Products and Services Offered by PTT Gasoline Station: A Basis for Service Improvement

This study aimed to determine the level of satisfaction with the products and services offered by Bantayan PTT Gasoline Station. The research focused on evaluating customer experiences and identifying key factors that contribute to their overall satisfaction with the gasoline station's operations. The study sought to assess whether service quality and product offerings influence customer satisfaction and perceived value. Understanding these relationships is essential for maintaining competitive advantage in the local fuel retail market. A descriptive research design was employed, utilizing survey questionnaires administered to customers and interviews conducted with management. This approach ensured comprehensive data collection from both consumer and product offerings influence customer satisfaction and perceived value. Understanding these relationships is essential for maintaining competitive advantage in the local fuel retail market. A descriptive research design was employed, utilizing survey questionnaires administered to customers and interviews conducted with management. This approach ensured comprehensive data collection from both consumer and administrative perspectives. The collected data were tabulated, analyzed, and interpreted using descriptive statistical tools to determine customer satisfaction levels. Statistical analysis provided clear insights into customer preferences and service performance metrics. The findings of this study may serve as a basis for improving service delivery and enhancing customer satisfaction. Furthermore, the results can guide strategic decision-making and operational improvements. Ultimately, this research contributes to better understanding of customer expectations in the petroleum retail industry. The study offers practical recommendations for business sustainability and growth. Keywords: Customer satisfaction, Service quality, Gasoline station, PTT Station, Bantayan Island, Perceived value, Descriptive research