THE ROLE OF PHOTO MATERIALS IN THE "USA TODAY" NEWSPAPER (BASED ON INTERNET SOURCES)

This article analyzes the role of photo materials in USA Today, one of the most influential mass media outlets in the United States, focusing on their function in information delivery, audience engagement, and their significance within the context of digital journalism. Based on internet sources, the study examines the methods of using visual content on both the print and online platforms of the newspaper, trends in photojournalism, and multimedia approaches from a theoretical and analytical perspective. The research findings reveal the communicative potential of photo materials in contemporary journalism.