Linking the OCOP Program with Rural Tourism: A Pathway for Sustainable Economic Development in Dong Thap Province

This paper examines the intersection and synergy between the "One Commune, One Product" (OCOP) program and rural tourism development in Dong Thap province within the context of agricultural restructuring. Utilizing secondary data analysis and local case studies, the research indicates that integrating OCOP products specifically community-based tourism services and attractions into the tourism value chain not only enhances the value-added of agricultural products but also preserves traditional cultural values, such as the Lotus culture and craft villages. The findings confirm that this integrated model serves as a pivotal solution for transitioning from "agricultural production" to a "rural economy," thereby improving local livelihoods and fostering sustainable rural economic growth. Finally, the paper proposes recommendations regarding infrastructure and coordination mechanisms to optimize this model in Dong Thap.