Explaining Customer Retention in Loyalty Programs from an Information Systems Perspective

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Fara Dibha Putrie Alayda, Sfenrianto
DOI: 10.5281/zenodo.18524979
Cited by: 0

Abstract

dataset for Explaining Customer Retention in Loyalty Programs from an Information Systems Perspective

Fields of Study & Subjects

Customer Service Quality and Loyalty Customer churn and segmentation Consumer Market Behavior and Pricing

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
8 February 2026