AGILE PROJECT MANAGEMENT IN THE DIGITAL ERA: STRATEGIES, FRAMEWORKS, AND BEST PRACTICES FOR SUCCESS

Agile project management has become a leading methodology for organizations navigating rapid technologicalchange and evolving market demands. This article examines the principles, practices, and frameworks that shapecontemporary agile project management, including Scrum, Kanban, SAFe, and hybrid approaches. Based on ananalysis of empirical studies, industry case reports, and best-practice frameworks, the study demonstrates how agilemethodologies improve team productivity, enhance stakeholder satisfaction, and strengthen project outcomes. The paperalso addresses key challenges related to scaling agile in large organizations, managing distributed teams, and integratingagile with traditional project management approaches. Furthermore, it proposes evidence-based strategies to supportsuccessful agile transformation and continuous improvement across diverse organizational contexts