COMPETITIVENESS, INNOVATION, AND SUSTAINABLE TOURISM IN MEXICO, 2026 | VOLUME I
Abstract
Competitiveness, Innovation, and Sustainable Tourism in Mexico (2026) presents the analysis of an independent academic research project focused on strategic marketing in the tourism sector. The study applies a methodological framework to examine key variables related to tourism marketing, as well as the competitiveness and innovation of destinations. This document constitutes the first volume of a two-part research project, preceding the second volume, which is developed within the same theoretical framework and methodological approach.
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Community-based Tourism Development and Sustainability
Global Healthcare and Medical Tourism
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 8 February 2026