IMPACT OF SOURCES AND FACTORS OF INVESTMENT ON SATISFACTION WITH FINANCIAL STABILITY BY THE WOMEN HOUSEHOLDS

Abstract: Financial independence is crucial for women in society. As society has evolved, female participation in investment has increased due to economic empowerment and changing social norms. Today, women are financially informed, and many government initiatives aim to uplift women financially and raise awareness about various aspects of finance, investment, and the economy. The main objective of the present research is to study the impact of sources and factors of investment on satisfaction with financial stability by the women households in Kanakapura Taluk. A total of 400 women from households in Kanakapura Taluk were targeted as the sample for the survey. Respondents were selected based on their basic knowledge and awareness of investment options to ensure meaningful and reliable responses. A multiple regression analysis was used to investigate the effect of sources and factors of investment on satisfaction with financial stability by the women households in Kanakapura Taluk. Both primary and secondary data sources were used for the study. Primary data were collected through a structured questionnaire specifically designed to capture information. It is found that, variables related to investment alternatives such as Public Provident Fund (PPF), Mutual funds via SIP, National Pension System (NPS), Fixed Deposits, Mahila Samman Savings Certificate, Equity shares, preference shares and Debentures were found significant with satisfaction with financial stability by the women households in Kanakapura Taluk. It is also found that, Influential factors of investment such as Family and Friends, Type of business that women carried out, Education level, Income level, Financial Knowledge and Literacy, Attitude towards investment decision, Appreciation as against the inflation, Return Expectations and, Market Conditions were found significant with satisfaction with financial stability by the women households in Kanakapura Taluk. Keywords: Investment, Alternatives, Factors, Satisfaction, Financial Stability, Women Households.