How Musical Emotional Expressiveness and Brand–Music Congruence Shape Brand Loyalty: The Mediating Roles of Emotional Attachment and Brand Attitude

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Hui-Ling Hu
DOI: 10.5281/zenodo.18539603
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Nostalgia and Consumer Behavior

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
9 February 2026
Document type
Dataset