IMPACT OF SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE OF STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN IMO STATE, NIGERIA

Abstract: This paper looked at the connection between social media use and academic performance among the students in the selected tertiary institutions in Imo State, Nigeria. In particular, it explored the impact of time spent using social media on study behaviors, how tolerance towards social media can affect assignment and tasks completion, and how compulsive social media use affects academic engagement. The research design was descriptive survey and 394 students were purposely chosen in universities, poly-techniques and colleges of education. Structured questionnaires were used to collect data, which were analyzed with the help of mean scores, standard deviations, and correlation coefficient of Pearson in order to evaluate the hypothesized relationships. The results showed that there is a strong positive correlation between time on social media and study behaviors (r =.995, p