STRATEGIC PLANNING IN IMPROVING THE METHODOLOGY FOR MANAGING INVESTMENT PROJECTS IN THE TEXTILE INDUSTRY

This scientific thesis explores the issues of improving strategic planning methodology in managing investmentprojects in the textile industry. The study analyzes modern financial evaluation methods such as NPV, IRR, and theBalanced Scorecard, along with concepts of portfolio management and strategic alignment. Based on the current stateand development trends of the textile sector, practical recommendations have been developed