IMPROVING THE SALES STRATEGY OF MINING AND PROCESSING EQUIPMENT IN THE KAZAKHSTAN MARKET

This article examines the current state of the mining and processing equipment market in Kazakhstan, analyzes key trends, and proposes strategies for improving sales. Based on statistical data and market forecasts, challenges and opportunities are highlighted, including digitalization, partnerships, and logistics. Tables presenting the current situation and development scenarios are provided. The goal is to provide recommendations for improving the competitiveness of equipment suppliers in the context of the growing mining sector.