An Assessment of the Prospects and Obstacles of Indian Rural Marketing

The marketplace for agricultural products has been more significant in recent years, and agencies' interest in it has increased to sixty-eight. 6,38,000 villages are home to 84% of India's population, and the country's enormous economic boom has greatly increased rural residents' ability to purchase energy. due to the urban market's saturation, the rural market is growing in significance. Due to the fierce rivalry in the urban market, most potential customers have been targeted by marketers, resulting in a certain level of market saturation. Since the rural market is untapped, marketers are lured to it if they want to expand their product lines. Rural marketplaces have become more significant in countries like China and India since the economic system's widespread expansion has significantly increased rural people's purchasing power.