Journal of Biobased Marketing

The Journal of Bio-based Marketing (JBM) provides a forum for academics, researchers, entrepreneurs, young experts, professionals, and educators to analyze global aspects of bio-based marketing as a theoretical idea and real business model in the value chain of bio-based products. Covering all aspects of knowledge regulation and order, including organizational issues, technology support, knowledge representation, transfer of knowledge, and knowledge valorization. JBM focuses on the following topics: - - Bio-based technologies; - - Bio-based marketing strategies; - - Technology transfer and new business models; - - Policy and regulation of bio-based products - - E-marketing and sales