Challenges and Opportunities for Women Entrepreneurs in Kanyakumari District

Abstract This study explores the challenges and opportunities faced by women entrepreneurs in Kanyakumari district, a region known for its unique cultural and socio-economic dynamics. The research aims to identify the primary obstacles that hinder the growth of women-led businesses, such as limited access to finance, lack of mentorship, societal norms, and inadequate government support. Additionally, the study highlights the opportunities available to women entrepreneurs in the district, including the potential for growth in tourism, agriculture, and handicrafts, as well as the increasing use of digital platforms to expand market reach. By examining both challenges and opportunities, this paper provides insights into strategies that can empower women entrepreneurs in Kanyakumari to overcome barriers and leverage available resources for sustainable business development. The findings of this study are intended to contribute to policy formulation and support initiatives that enhance the entrepreneurial ecosystem for women in the district.