PERSONALIZING GUEST EXPERIENCE AND IMPROVING MANAGEMENT EFFICIENCY THROUGH AI AND DIGITAL TECHNOLOGIES
Abstract
This article examines the role of artificial intelligence and digital technologies in personalizing guest experience and improving management efficiency in the hotel industry. The study highlights data-driven decision-making, customer behavior prediction, and service customization. Findings confirm that AI-driven solutions enhance operational efficiency and guest satisfaction.
Fields of Study & Subjects
AI in Service Interactions
Digital Innovation in Industries
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 10 February 2026
- Language
- EN