PERSONALIZING GUEST EXPERIENCE AND IMPROVING MANAGEMENT EFFICIENCY THROUGH AI AND DIGITAL TECHNOLOGIES

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Authors: Mukharram Mukhamedova
Cited by: 0

Abstract

This article examines the role of artificial intelligence and digital technologies in personalizing guest experience and improving management efficiency in the hotel industry. The study highlights data-driven decision-making, customer behavior prediction, and service customization. Findings confirm that AI-driven solutions enhance operational efficiency and guest satisfaction.

Fields of Study & Subjects

AI in Service Interactions Digital Innovation in Industries Customer Service Quality and Loyalty

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
10 February 2026
Language
EN