THE TRANSFORMATION OF THE GLOBAL LANDSCAPE IN 2026: ADAPTIVE RESILIENCE, STRATEGIC FRAGMENTATION AND NEW CONSUMER PARADIGMS

This thesis analyses the key vectors of transformation of the global economy by 2026. It substantiates the phenomenon of adaptive sustainability, in which the stabilisation of macroeconomic indicators is accompanied by a deepening of structural gaps. It examines the transition from globalisation to strategic fragmentation of trade flows, where regionalisation and protectionism form a model of “partial interdependence”. Particular attention is paid to the dual fragmentation of the consumer landscape caused by growing inequality and the influence of Generation Alpha, which is shaping demand for immersive and collaborative forms of consumerism. The conclusion formulates a strategic imperative for business: the need to simultaneously work with contradictory trends through adaptive scenario planning and precision data analytics.