CROSS-BORDER CONSUMER DISPUTES IN THE DIGITAL MARKETPLACE: CHALLENGES OF JURISDICTION ACCOUNTABILITY AND ENFORCEMENT

The growth of digital marketplaces has changed consumer transactions into borderless transactions. Consumers in India regularly purchase goods and online services and subscriptions from both outside and inside national boundary sellers. While such transaction provide convenience but they expose fundamental tussle between global commerce and legal systems boundations . Consumer protection law which was initially designed for local exchanges or transactions, is now struggling to respond in an effective manner to cross border digital marketplace disputes.