AI TOOLS AND THEIR ROLE IN ENHANCING BUSINESS COMMUNICATION EFFICIENCY: A CONCEPTUAL STUDY

Artificial Intelligence (AI) is playing an increasing role in how organizations handle communication. As businesses increasingly rely on digital platforms, issues such as slow responses, unclear messages, inconsistent interactions, and too much information have become common. AI tools like chatbots, email helpers, grammar checkers, transcription tools, and Customer Relationship Management (CRM) systems help reduce routine work, increase accuracy, and support better communication between employees and stakeholders (Davenport & Kirby, 2016; Kaplan & Haenlein, 2019). This paper explores how AI can improve the efficiency of business communication. Through a review of existing literature and conceptual models, it highlights the benefits of AI tools, as well as possible drawbacks and their impact on interpersonal communication skills (Prasad & Sharma, 2020; Russell & Norvig, 2021). Overall, the study suggests that combining AI tools with thoughtful human supervision can greatly improve organizational communication, while maintaining a good balance between technology and human judgment.