Branding as a Decision Production Structure in the Age of AI (A Three-Part Essay Series)

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Authors: Eun Jung Lee
Cited by: 0

Abstract

This document compiles the three-part Substack series“Branding as a Decision Production Structure in the Age of AI.” The original essays were published individually on Substack.For this version, the three parts have been consolidated into a single manuscript. Transitional references between parts have been removed,and an abstract has been added to clarify the overall conceptual structure. No substantive revisions have been made to the core arguments.The text reflects the original published content in consolidated form.

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
11 February 2026
Language
EN