Brand Authenticity and Consumer Advocacy: The Sequential Roles of Trust and Brand Love in Digital and Green FMCG Brands in India

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Achyut Krishna Borah
DOI: 10.5281/zenodo.18611665
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Environmental Sustainability in Business

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
10 February 2026
Language
EN