DISTINCTIVE FEATURES OF DEVELOPING MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES
Abstract
This article examines the distinction between internal and external marketing environments. It discusses the factors shaping the internal environment that are controlled by company management, including technological processes, financial condition, organizational structure, and market selection. The role of controllable and uncontrollable factors in marketing activities and their impact on enterprise performance is also analyzed.
Fields of Study & Subjects
Marketing and Advertising Strategies
Economic and Industrial Development
Organizational Management and Innovation
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 11 February 2026
- Language
- EN
- Document type
- Dataset