Customer Acceptance and Use of WhatsApp Business: An Empirical Study Using the UTAUT 2 Model

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Gusti Widyanti, Gicelyn Cen, Andika Mangkubumi, Paramita Widjaja
DOI: 10.5281/zenodo.18616279
Cited by: 0

Fields of Study & Subjects

Technology Adoption and User Behaviour Health Technology Consumer Behavior AI in Service Interactions

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
12 February 2026
Language
EN