THE ROLE OF PARALINGUISTIC FEATURES IN SOCIAL MEDIA

This paper explores how paralinguistic features function in contemporary social media discourse and how they enhance the overall effectiveness of communication. It focuses on their role in minimizing ambiguity, avoiding misinterpretation, and reinforcing interpersonal interaction. Moreover, the study emphasizes the importance of paralinguistic components—such as emojis, GIFs and other visual symbols in fostering emotional engagement and increasing the efficiency of online communication.