A Study of Indian Corporates with Respect to Green Marketing as an Essential Corporate Social Responsibility

The most significant effect of human development is the greatest amount of environmental degradation in the last fifty years. Environmental degradation refers to those types of situations where natural resources gets detoriated through the processes of depletion or damages to the natural resources like deforestation , destruction of ecosystems causing loss of flaura , and fauna , etc which in turn causes loss of biodiversity causing problems for the entire living beings of our planet Earth .According to the studies done it is seen that most part of these environmental degradations has happened due to the various kinds of reckless attitude and activities of modern human beings of which various types of business organisations is a part of it .These situations has led modern day's business organisations think about how they can perform their daily activities or duties so that they can help in protecting our planet Earth from experiencing various types of unwanted environmental hazards .At this juncture the concept of Corporate Social Responsibility came into scenario which were about to make the modern organisations socially responsible for their activities .The concept of corporate social responsibility refers to the adoption and implementation of those types of practices and measures where the organisations will come out of their normal profit motive or mindset and try to do some good for the betterment of the entire society where they perform their business operations . The basic idea behind implementation of the concept of corporate social responsibility is to make the business organisations do something for the overall benefit of the society in whatever form it may, be it in the form of the betterment of the surrounding environment or be it in the form of developing infrastructures to impart proper educational to the children of the society. At this juncture came the very important concept of green marketing which actually refers to the marketing of those types of products , services or processes which will not go on to cause any harm to the surrounding environment highlighting the environment friendly image of the particular organisations . This paper is based on some theoretical studies to explore and understand the basic benefits of adopting and implementing the ideas , concepts , practices and procedures of Green Marketing for the overall development of surrounding environment and the society as a whole in which we live and the corporates performs their business activites .This paper will highlight some of the beneficial activities undertaken by some Indian corporates and the required data and information has been gathered by basically applying secondary methods of offline and online research work of published materials of various journals ,magazines , newspapers , blogs, websites and Annual Reports of various corporate organisations .