STRATEGIES FOR INCREASING COMPETITIVENESS IN DEVELOPING EXPORT ACTIVITIES IN SMALL ENTERPRISES

This article is devoted to the study of strategies for increasing competitiveness through the development ofexport activities in small enterprises. The study analyzes the opportunities for small enterprises to enter internationalmarkets, ways to create competitive advantages through product diversification, marketing and innovative approaches.The role of factors such as pricing policy and quality control in increasing export potential is also considered. The resultsof the study show that strategic approaches and effective management mechanisms contribute to the sustainable growthof small enterprises in national and international markets.