EDUCATIONAL POTENTIAL OF CHILDREN'S MEDIA CONTENT IN UZBEKISTAN (BASED ON MATERIALS OF PRESCHOOL FORMATS)

The thesis examines modern Uzbek media content for children, analyzing preschool projects: 'Kichik Bilag’onlar,' 'Bek va Lola,' 'Dona va Momomo,' and 'Yashil Makon.' It identifies the specifics of their age targeting, genre and structural organization, and the balance between entertainment and educational components. The study establishes that 'Dona va Momomo' and 'Bek va Lola' are primarily oriented toward preschoolers, implementing their educational function through musicality, repetition, and a simplified narrative model. 'Kichik Bilag’onlar' occupies an intermediate position, emphasizing the social-domestic socialization of primary school children, while 'Yashil Makon' demonstrates a more consistent realization of cognitive potential through environmental themes and causal relationships. The thesis shows that the mixed (edutainment) model dominates the field, with different approaches to deliver educational, formative, and socio-moral information.