World Experience In Developing The Tourist Services Market

This thesis analyzes the theoretical and practical aspects of advanced foreign experience in developing the tourist services market. In particular, it covers modern trends in the global tourism industry, digitalization processes, marketing strategies, mechanisms of public-private cooperation, and the principles of sustainable tourism. Based on the experience of developed tourism countries of the world, directions for improving the quality of tourist services, strengthening competitiveness, and improving regional tourism infrastructure are identified.