Sustainable Marketing Practices in Rural Women-Owned Enterprises: Challenges and Opportunities
Abstract
This paper reviews sustainable marketing practices adopted by rural women-owned enterprises in India. It highlights key challenges such as limited finance, digital access, and low awareness, while also discussing opportunities like eco-friendly products, digital platforms, and government support. With examples from Tripura, the study shows how sustainable marketing can improve competitiveness, trust, and long-term community development.
Fields of Study & Subjects
Environmental Sustainability in Business
Innovation and Socioeconomic Development
Corporate Social Responsibility and Sustainability
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 1 January 2026
- Language
- EN