THE IMPACT OF ADVERTISING ON PERSONAL MOTIVATION

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Alpon Meyliyev
DOI: 10.5281/zenodo.18647697
Cited by: 0

Abstract

Often, advertising messages specify the warranty period, and the longer it is, the more rational the purchase seems to the potential buyer. However, no matter how great the temptation, this minimum indicator should never be overestimated.

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
15 February 2026
Language
EN