Why Founding-Spirit Branding Becomes Foundational in the AI Era (A Three-Part Essay Series)

Read full text
Authors: Eun Jung Lee
Cited by: 0

Abstract

This document consolidates the three-part Substack series“Why Founding-Spirit Branding Becomes Foundational in the AI Era.” The original essays were published individually on Substack.For this version, the three parts have been compiled into a single manuscript.Transitional references between parts have been removed, and an abstract and conclusion have been added for structural clarity. The core arguments remain unchanged from the originally published essays.

Fields of Study & Subjects

Organizational Strategy and Culture Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
15 February 2026
Language
EN
Document type
Preprint