DEVELOPING MEDIA-RELATED COMPETENCIES OF TECHNICAL STUDENTS THROUGH A PROJECT-BASED LEARNING APPROACH

This article examines the pedagogical effectiveness of a project-based learning approach in developing media-related competencies of students studying in technical higher education institutions. Within the scope of the research, the possibilities of enhancing students’ skills in information search, analysis, media text creation, and presentation in accordance with mass media requirements through project activities are substantiated. The results demonstrate that project-based learning technologies are an effective tool for developing media competence among technical students.