Digital Hrmp and its Impact on Employee Job Performance: A Study on the Banking Industry in Tamilnadu

The purpose of this study is to examine how digital HRM practices affect employee motivation and, therefore, work performance; in other words, how employee motivation functions as a mediator between digital HRM practices and job performance. Descriptive research design was employed. The primary data were collected from 201 Bank employees. Collecting data utilizing a valid and accurate questionnaire from employees at Banking industry in Tamilnadu. The data was analysed through SEM. The results reveal that digital HRM practices have substantial influence on both employee motivation (44.1%) and job performance (32%). Consequently, it was accepted that employee motivation somewhat mediated the influence of digital HRM practices on work performance (19.3%). It was determined that competent workers who are conscious of their performance level are driven to do better on the job. In theory, the study urged researchers to do more research to investigate how other HRM strategies affect work performance through employee motivation. Empirically, companies are asked to use digital tools to evaluate employee performance and provide training sessions.