STYLISTIC DIFFERENTIATION ACROSS GENRES: LITERARY AND MEDIA TEXTS IN COMPARATIVE PERSPECTIVE

This study examines stylistic differentiation across genres through a comparative analysis of literary and media texts, focusing on how linguistic choices reflect communicative purposes, audience expectations, and contextual constraints. Drawing on principles of stylistics, discourse analysis, and genre theory, the research investigates key stylistic features such as lexical selection, syntactic patterns, figurative language, cohesion, and pragmatic strategies. Literary texts are analyzed for their aesthetic, expressive, and interpretative functions, while media texts are examined in terms of informational density, persuasion, and immediacy. The comparative approach highlights both convergence and divergence in stylistic practices, demonstrating how genre conventions shape textual organization and meaning-making processes. The findings reveal that while literary discourse tends to prioritize stylistic creativity and ambiguity, media discourse favors clarity, accessibility, and rhetorical impact. This study contributes to a deeper understanding of genre-based stylistic variation and underscores the importance of stylistic awareness in textual analysis, language education, and media literacy. Keywords: stylistic differentiation; genre analysis; literary texts; media texts; discourse analysis; comparative stylistics