Breaking Stereotypes: Unveiling the Growing Purchase Intention for Skincare Products Among Male Consumers in Toledo City Through the Lens of the Theory of Planned Behavior

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Authors: Bryle John Lemos, Kenny Bryle Regalado, Danielene Mahasol, Laravel Gabini, Vanessa Mae Maque, Ezrafeel Poloyapoy, Jumar De Los Santos, Angel Llantero, Stella Marie Botanas, Cirilo A. Adorable, Jessalyn M. Alqueza, Renna Perater
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Fields of Study & Subjects

Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
16 February 2026
Language
EN