A Comparative Study of the Impact of Social Media and Traditional Marketing on Key Consumer Metrics: Satisfaction, Engagement, Trust, and Loyalty]

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Shaikh Muhammad Fakhre Alam Siddiqui,Javeria,Muhammad Hashir Rehan Shaikh
DOI: 10.5281/zenodo.18663329
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
16 February 2026
Language
EN