HOW EMPLOYEE EXPERIENCE DRIVES CUSTOMER EXPERIENCE AND BRAND PERFORMANCE: AN INTEGRATED HR MARKETING MODEL

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

Read full text

Authors: National Press Associates

DOI: 10.5281/zenodo.18668838

Cited by: 0

Fields of Study & Subjects

Customer Service Quality and Loyalty Employer Branding and e-HRM Digital Marketing and Social Media