The Spanish far-right's use of TikTok: the case of Vox in the regional Andalusian election campaign 2022

The new communication paradigm brought about by digitalisation (Scolari, 2009) is based on amultitude of structures, formats and narratives characterising the current media ecology, which hasled to options for new audiences to participate (Jenkins, Ford & Green, 2013). This new contextallows for messages to be received, created and constructed collaboratively(Fernández-de-Arroyabe-Olaortua, Lazkano-Arrillaga & Eguskiza-Sesumaga, 2018; Arjona-Martín,Méndiz-Noguero & Victoria-Mas, 2020). Therefore, the conception of the traditional public spherehas been profoundly altered (Curran, 2005; Garnham, 2020). Today, the digital public sphere(Dahlgren, 2018) fosters users’ active participation and expression as they engage in a dynamiccontext (Durmus, 2021; Kim, Kang & Lee, 2021) in a way that impacts cultural and social practices(Turner, 2021) meaningfully