TECHNOLOGICAL ADVANCEMENTS IN FREIGHT FORWARDING - IMPLICATIONS FOR EXPORT IMPORT OPERATIONS A STUDY ON COIMBATORE & TIRUPUR DISTRICT

This study investigates the role of technological advancements in freight forwarding and their implications forexport–import operations, with special reference to the industrial districts of Tirupur and Coimbatore. Theresearch focuses on understanding how modern technologies such as automation, electronic documentation,tracking systems, digital platforms, and data integration are being implemented by freight forwarding companiesand how these innovations influence the performance of export and import activities. Primary data for the studywas collected from 116 respondents comprising freight forwarders, logistics managers, and export–importprofessionals through a structured questionnaire. The findings reveal that technological integration hassignificantly enhanced operational speed, accuracy in documentation, real-time shipment visibility, customersatisfaction, and overall supply chain coordination. However, challenges such as high investment costs, shortageof skilled technical personnel, data security concerns, and resistance to organizational change continue to hinderfull-scale adoption. The study emphasizes the need for continuous technological upgradation, employee training,and supportive policy frameworks to strengthen the competitiveness of freight forwarding operations and facilitatesmoother international trade processes.