Benchmarking Attribution Recovery: A Formal Analysis of OLS Robustness in Non-Linear Marketing Ecosystems
Abstract
This study quantifies the true marginal utility of marketing investments in the Saudi Arabian digital landscape using a Bayesian-inspired Media Mix Model (MMM). It analyzes a three-year longitudinal dataset to isolate the impact of media spend from cultural drivers, providing a definitive roadmap for budget optimization in an era of signal loss.
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- OSF Preprints (OSF Preprints)
- Publication date
- 17 February 2026
- Language
- EN
- Document type
- Preprint