HISTORICAL JUSTICE AND REPUTATIONAL RESTORATION: THE ISSUE OF NATIONAL IMAGE IN OZOD SHARAFIDDINOV'S "UNDERSTANDING CHO'LPON"

This article analyzes Ozod Sharafiddinov’s “Understanding Cho‘lpon” from the perspective of modern reputational management and public relations theories. The aim of the study is to identify the communicative strategies employed in the process of reinterpreting Cho‘lpon’s personality and creative legacy in the work. The research was conducted on the basis of textual analysis, a historical-contextual approach, Framing Theory[1], and Image Restoration Theory[2]. The results indicate that Sharafiddinov refutes the negative discourse formed during the Soviet period by relying on facts and textual evidence, reinterprets Cho‘lpon’s personality within a new context, and establishes a scholarly foundation for restoring his national image. The work may be evaluated not only as a literary-critical study but also as a reputational strategy aimed at restoring historical justice. [1] Robert Entman [2] William L.Benoit