A Brief Study on Network Marketing in Bilaspur, Chhattisgarh

This paper examines the impact of network marketing on the social and economic life of people in Bilaspur district, Chhattisgarh. Using a questionnaire method design and quantitative analysis of responses from 150 people engaged in chain marketing or direct selling, the study evaluates demographic features of people in that area, reasons for getting attracted towards network marketing and complications faced by them. By the analysis of data collected, it was found that through the people's experiences, even after facing a few troubles, they had a positive response working in direct selling companies including greater proportion contributed by women. Maximum of respondents had a positive response, that if a person works harder, they’ll have a high tendency to succeed in this field. The findings highlight direct selling as a viable tool for inclusive growth if backed by policy safeguards and training.